Where Should Tradies Advertise to Get More Jobs?
For plumbers, electricians, builders, painters, and other tradies, getting a steady stream of work is essential. But with so much competition, where should you advertise to attract more leads, bookings, and high-paying clients?
This guide covers the best advertising channels for tradies, including Google Ads, social media, local directories, and word-of-mouth marketing, so you can spend less time chasing leads and more time doing what you do best.
When people need a plumber, electrician, or builder, they search on Google. If your business appears at the top of Google Search, you’ll get more calls, quotes, and jobs.
🔹 Your ad shows up instantly when someone searches “Plumber near me” or “Best Electrician in [City]”
🔹 You only pay when someone clicks on your ad (Pay-Per-Click / PPC)
🔹 Highly targeted advertising – you can choose specific locations, services, and budgets
🚀 Recommended Google Ads Strategy for Tradies:
✔ Target high-intent keywords like “Emergency Plumber Sydney” or “Local Electrician Melbourne”
✔ Use location-based targeting to show ads only in your service area
✔ Set up call-only ads, so customers can contact you immediately
💡 Pro Tip: Google Ads work best when combined with a well-optimised website that converts visitors into customers.
🔗 Need help setting up high-converting Google Ads? Campaign Digital’s Digital Advertising Services can help.
Facebook & Instagram allow you to advertise directly to homeowners, property managers, and businesses in your area.
🔹 You can target people based on location, interests, and behaviours
🔹 Perfect for showcasing before-and-after projects, client testimonials, and offers
🔹 Works well for promoting seasonal services (e.g., “Winter Special: Hot Water System Installations”)
🚀 Best Facebook Ad Strategies for Tradies:
✔ Use videos – Time-lapse projects and before/after transformations
✔ Retarget website visitors – Show ads to people who checked your website but didn’t book
✔ Offer special promotions – “Book a Free Quote This Week & Get 10% Off”
💡 Pro Tip: Facebook Ads work well for brand awareness, while Google Ads are better for instant leads.
🔗 Want help running Facebook & Instagram ads? Campaign Digital’s Digital Advertising Services can get you more leads for less.
Many homeowners search for tradies on local business directories. Listing your business in these directories boosts your online visibility and brings in free leads.
📌 Google My Business – Essential for ranking in Google Maps & Local Search
📌 Hipages – One of the biggest lead-generation platforms for tradies
📌 Oneflare – Connects tradies with local customers looking for quotes
📌 ServiceSeeking – Another popular platform for finding trade jobs
📌 TrueLocal & Yellow Pages – Great for local SEO & visibility
💡 Pro Tip: The more 5-star reviews you have on these platforms, the higher your profile ranks and the more leads you’ll get!
🔗 Need help setting up or optimising your business listings? Campaign Digital’s SEO Services can boost your local visibility.
Even in the digital age, letterbox drops and flyers still work—especially for local tradies targeting homeowners.
✔ Keep it simple – Show your business name, services, phone number, and a strong call-to-action
✔ Add a limited-time offer – “Call before [Date] for 10% off your first service”
✔ Use QR codes – Let customers scan and visit your website instantly
💡 Pro Tip: Target high-value suburbs where customers are more likely to pay for premium services.
A happy customer is your best advertisement. Encourage satisfied clients to spread the word by offering referral incentives.
⭐ Offer a “Refer a Friend” Discount – Give $50 off their next job for every new customer they refer
📲 Ask for Google Reviews – More reviews = Higher ranking on Google
🏡 Network with real estate agents & property managers – They always need reliable tradies
💡 Pro Tip: 80% of tradies get repeat business from referrals—so take care of your customers and they’ll take care of you!
To get more jobs, leads, and high-paying clients, tradies should focus on:
✅ Google Ads – Best for instant leads
✅ Facebook & Instagram Ads – Best for brand awareness & local engagement
✅ Local Directories – Free listings that bring in customers
✅ Flyers & Letterbox Drops – Great for targeting specific suburbs
✅ Referral & Review Programs – Turn happy customers into brand ambassadors
🚀 Want expert help? Campaign Digital specialises in tradie marketing & lead generation—let’s get your business more jobs today!
