Data Services

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Opinion Polling

To change minds and engage the public on an issue, an in-depth understanding of their concerns and views is essential. Through opinion polling we can track public opinion on political or social issues that may impact the business environment or industry regulations.   Opinion polls can not only help understand public opinion generally but also can assess public sentiment during crises or controversial events, helping to strategise responses and minimise negative impacts of events in the news cycle.

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Message and Creative Testing

To evaluate how well your message and creative resonates with the target audience and ensure it communicates the intended values and ideas and connects emotionally with the audience it is important to test your campaigns creative and messaging.

This also helps to understand the differences in perception and response among various demographic or psychographic segments, allowing for targeted messaging. This information helps inform campaigns on the strengths and weaknesses of their current message and creative and can give guidance on how best to tailor the message to speak to campaign.

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Stakeholder Research

In depth interviews are one on one interviews with a stakeholder such as a regulator, member of parliament or a client/member or a voter.  

In-depth interviews can significantly enhance your advocacy strategy by providing nuanced insights into individual stakeholders perceptions, motivations, and behaviours.  

These interviews allow researchers to explore complex issues through open-ended questions and engaging discussions. This is used to gain a robust understanding of the mood of stakeholders.

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UX Testing

To evaluate how well your message and creative resonates with the target audience and ensure it communicates the intended values and ideas and connects emotionally with the audience it is important to test your campaigns creative and messaging.   

This also helps to understand the differences in perception and response among various demographic or psychographic segments, allowing for targeted messaging. This information helps inform campaigns on the strengths and weaknesses of their current message and creative and can give guidance on how best to tailor the message to speak to campaign.

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Focus Groups

A focus group is a small, diverse group of people assembled to participate in a guided discussion about a particular topic. This is used to gather insights and perceptions from voters, who are often selected based on specific criteria relevant to the topic under discussion.  

A moderator facilitates the conversation, encouraging interaction and the exchange of ideas among group members. The dynamic nature of focus group discussions can reveal deeper insights into voters attitudes, experiences, and motivations that might not be captured through surveys or individual interviews.

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Interested in having a chat?

Get in touch with us today to discuss how our data expertise can revolutionise your digital strategy and accelerate your decision-making process.

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Long heading is what you see here in this feature section

Long heading is what you see here in this feature section

Long heading is what you see here in this feature section

Long heading is what you see here in this feature section

Long heading is what you see here in this feature section

Insights

Unlock the Power of Data

Opinion Polling

Message & Creative Testing

Stakeholder Research

UX Testing

Focus Groups

Opinion Polling

Message and Creative Testing

Stakeholder Research

UX Testing

Focus Groups

FAQs