The Best Types of Ads for Small Businesses in 2025
In 2025, digital advertising continues to evolve, providing small businesses with more ways than ever to reach their ideal customers. Whether you’re running an eCommerce store, a local service, or a niche business, the right advertising strategy can drive sales, increase brand awareness, and maximise your return on investment (ROI).
But with so many options available, which ad formats will give small businesses the biggest bang for their buck? Let’s explore the best types of ads for small businesses in 2025.
Google Search Ads remain one of the most effective forms of advertising because they target users actively searching for products or services.
🔹 Why it works: Google Ads operate on a pay-per-click (PPC) model, meaning you only pay when someone clicks your ad. These ads work well for businesses with clear customer intent, like plumbers, accountants, and local retailers.
🔹 Best for:
✔ Local services (“electrician near me”)
✔ eCommerce (“buy organic skincare online”)
✔ B2B companies (“best CRM for small businesses”)
Pro Tip: Use Google’s Performance Max campaigns to automate and optimise across Search, Display, YouTube, and Shopping Ads.
📌 Learn more about optimising PPC campaigns at Campaign Digital.
With 3+ billion active users, Facebook and Instagram still dominate when it comes to affordable, highly targeted advertising. Their ad platform allows businesses to target users based on interests, behaviours, and demographics.
🔹 Why it works:
✔ Perfect for brand awareness, lead generation, and retargeting
✔ Excellent for eCommerce and service-based businesses
✔ Multiple ad formats: video, carousel, and lead forms
Pro Tip: Leverage Meta’s AI-powered Advantage+ Shopping Campaigns to let Facebook automatically optimise your ads for the best performance.
📌 Boost your business with social media advertising—see how Campaign Digital can help.
Short-form video is king in 2025, and TikTok and YouTube Ads are leading the charge.
🔹 TikTok Ads: Great for viral marketing and targeting younger audiences. TikTok’s algorithm favours engagement, meaning small businesses can get massive reach with creative, authentic videos.
🔹 YouTube Ads: Ideal for longer educational content, tutorials, and high-intent audiences. YouTube’s TrueView Ads only charge when users watch 30+ seconds, making them cost-effective.
✔ Best for:
Pro Tip: Use TikTok Spark Ads to promote organic content that’s already performing well.
📌 Need engaging video ad creatives? Check out Campaign Digital’s creative content services.
If you’re a B2B business, LinkedIn Ads should be part of your 2025 ad strategy. While LinkedIn’s CPC is higher than Facebook, its audience is business-focused, making lead quality significantly better.
🔹 Best for:
✔ Professional services (consultants, legal, accounting)
✔ SaaS and tech startups
✔ B2B lead generation
Pro Tip: Use LinkedIn Lead Gen Forms to capture leads without users leaving the platform.
Did you know that 97% of website visitors don’t convert on their first visit? That’s why retargeting ads are a must-have for small businesses.
🔹 Where to use them:
✔ Facebook & Instagram (Dynamic Retargeting)
✔ Google Display Network
✔ YouTube and TikTok
Pro Tip: Use cart abandonment retargeting to bring back lost eCommerce shoppers.
📌 Drive conversions with expert retargeting—learn more at Campaign Digital.
There’s no one-size-fits-all approach to advertising. The best types of ads for small businesses in 2025 depend on your audience, goals, and budget.
Invest in data-driven advertising strategies that optimise ad spend and increase ROI. Want expert help? Campaign Digital can help your business scale with high-converting ad campaigns.
🚀 Let’s make 2025 your best year yet! 🚀
