SEO for Tradies: How to Rank Higher on Google & Get More Work
If you're a plumber, electrician, builder, or any other tradie, getting found online is essential for growing your business. Google is the first place customers go when they need a tradie, and if your business isn’t showing up at the top of search results, you’re missing out on valuable work.
Search Engine Optimisation (SEO) is the key to ranking higher on Google, increasing visibility, and getting more leads and bookings. In this guide, we’ll cover SEO strategies specifically for tradies to help you beat the competition and win more jobs.
Your Google My Business (GMB) listing is one of the most powerful tools for ranking higher in local searches and appearing in Google Maps.
✔ Fill in all details (Business name, address, phone, website, hours of operation) ✔ Choose the right service categories (e.g., Plumber, Electrician, Builder) ✔ Write a compelling business description with keywords (e.g., "Trusted plumber in Melbourne with 10+ years of experience") ✔ Upload high-quality images of your work, team, and office ✔ Encourage happy customers to leave 5-star reviews ✔ Post regular updates about your services, promotions, or completed jobs
🔗 Need help setting up or optimising your GMB listing? Campaign Digital’s SEO Services can help.
The key to ranking higher on Google is knowing what your customers are searching for. You need to target the right keywords to appear in search results when people need your services.
✅ "Emergency Plumber in [City]" ✅ "Best Electrician near me" ✅ "Reliable Builder in [Suburb]" ✅ "Blocked Drain Repair [City]" ✅ "24/7 Electrician [Suburb]"
💡 Pro Tip: Use Google’s Keyword Planner to find high-traffic keywords specific to your trade.
🔗 Need expert keyword research? Campaign Digital’s SEO Services can help you find the best keywords for your business.
Your website needs to be SEO-friendly so Google can crawl and rank it higher in search results.
✔ Fast Loading Speed – Slow websites lose visitors (Use Google PageSpeed Insights to check your speed) ✔ Mobile-Friendly Design – Most people search for tradies on their phones ✔ Clear Contact Information – Your phone number and email should be easy to find ✔ Service Pages – Have a dedicated page for each service (e.g., "Blocked Drain Repairs", "Bathroom Renovations") ✔ Location-Based Pages – If you service multiple areas, create a page for each location (e.g., "Plumber in Sydney", "Electrician in Brisbane") ✔ SEO-Friendly URLs – Use simple URLs like "yourwebsite.com/plumbing-services-sydney" ✔ Call-to-Actions (CTAs) – Buttons like "Get a Free Quote" encourage customers to take action
🔗 Need a website that ranks well on Google? Campaign Digital’s Website Development Services can create a high-converting, SEO-optimised website for your business.
Local citations help boost your Google ranking by listing your business on popular online directories.
📌 Google My Business – Essential for local search rankings 📌 Hipages – Great for getting leads 📌 Oneflare – Connects tradies with customers 📌 ServiceSeeking – Helps you find more work 📌 TrueLocal & Yellow Pages – Increases your online presence
💡 Pro Tip: Ensure your business name, address, and phone number (NAP) are consistent across all listings.
🔗 Need help setting up local citations? Campaign Digital’s SEO Services can boost your local rankings.
Google prioritises businesses with good reviews, so the more 5-star reviews you have, the higher you’ll rank.
✔ Ask happy customers to leave a review right after completing a job ✔ Send a follow-up SMS or email with a direct review link ✔ Offer a small incentive like a discount on their next service ✔ Respond to all reviews (good or bad) to show customers you care
💡 Pro Tip: Businesses with 50+ reviews rank higher and get more bookings.
🔗 Need a review strategy? Campaign Digital’s SEO Services can help boost your online reputation.
Publishing helpful blog posts improves your SEO rankings and attracts more visitors.
✔ "How to Fix a Leaky Tap in 5 Minutes" ✔ "When to Call an Emergency Electrician" ✔ "Top 5 Signs You Need Roof Repairs" ✔ "DIY Tips for Home Renovations" ✔ "How to Unclog a Blocked Drain"
💡 Pro Tip: Google ranks long-form, in-depth content higher in search results.
🔗 Need help writing SEO content? Campaign Digital’s Content Marketing Services can create optimised blog posts for your website.
SEO is a long-term investment, but once your website ranks on Google, you’ll get a steady flow of leads and jobs without paying for ads.
✅ Optimise your Google My Business profile ✅ Target the right keywords ✅ Ensure your website is SEO-friendly ✅ Build local citations and business listings ✅ Get more 5-star reviews ✅ Publish SEO-optimised blog content
🚀 Want expert help? Campaign Digital specialises in SEO for tradies. Let’s get your business ranking higher and winning more jobs today!
