How to Get More Reviews for Your Business & Why They Matter
In today’s digital world, customer reviews can make or break a business. Whether you run a café, plumbing service, law firm, or online store, potential customers trust online reviews as much as personal recommendations.
If your business has plenty of positive reviews, you’ll attract more customers, rank higher on Google, and build credibility. But if you’re struggling to get reviews (or worse, have too many bad ones), you could be losing valuable leads.
In this guide, we’ll cover why reviews matter, how to get more, and how to handle negative feedback like a pro.
🔹 Boosts Trust & Credibility – Studies show that 90% of consumers read reviews before making a purchase.
🔹 Increases Google Rankings – Google prioritises businesses with high ratings and frequent reviews.
🔹 Improves Conversion Rates – Businesses with 4+ star ratings get more bookings and sales.
🔹 Gives You Valuable Customer Feedback – Reviews highlight what’s working and what needs improvement.
🔹 Helps You Stand Out From Competitors – A business with 50+ positive reviews will outperform a competitor with only a handful.
💡 Pro Tip: If you don’t have reviews, customers may assume you’re not trustworthy—even if your service is top-notch!
Most customers won’t leave a review unless you ask. But timing is key—ask them when they’re happiest with your service.
✔ For Service-Based Businesses – Ask immediately after completing a job (e.g., plumbing, cleaning, consulting).
✔ For E-Commerce or Retail – Request a review a few days after delivery via email or SMS.
✔ For Restaurants & Cafés – Ask customers after their meal or send a follow-up email.
💡 Example Script:
"Hi [Customer Name], thanks for choosing [Business Name]! We’d love your feedback—your review helps others find us. Could you leave us a quick review on [Google/Facebook]? Here’s the link: [Insert Review Link]"
Many customers don’t know where or how to leave a review. Remove any friction by providing direct review links.
🔹 Google Reviews – Use a Google Review Link Generator (Try This) to create a direct link.
🔹 Facebook Reviews – Share your Facebook review link in emails and social media posts.
🔹 Industry-Specific Platforms – Encourage reviews on sites like TripAdvisor, Yelp, Trustpilot, or ProductReview.com.au (depending on your business type).
💡 Pro Tip: Add a QR code to invoices, receipts, or packaging that takes customers directly to the review page.
While Google doesn’t allow “pay-for-reviews”, you can still encourage customers by offering small perks.
✅ Run a Giveaway – “Leave a review and go in the draw to win a $50 gift card!”
✅ Offer a Future Discount – “Review us today and get 10% off your next visit!”
✅ Support a Charity – “For every review, we’ll donate $1 to a local cause.”
💡 Pro Tip: Always keep reviews genuine—never buy fake reviews, as Google penalises businesses that do!
One of the most effective ways to get more reviews is to send follow-up emails or texts.
📧 Example Email Template:
Subject: We’d Love Your Feedback, [Customer Name]!
"Hi [Customer Name],
Thank you for choosing [Business Name]! Your feedback means the world to us. If you have a minute, could you leave us a quick review? It helps us improve and lets others know about our service.
Click here to leave a review: [Insert Review Link]
Thanks for your support!
[Your Name] – [Business Name]"*
📲 Example SMS:
"Hey [Customer Name], thanks for your support! We'd love a quick review. Tap here to share your thoughts: [Insert Review Link]. Cheers, [Business Name]."
💡 Pro Tip: SMS has a higher open rate than email, making it a great option for getting more reviews!
Showcasing real customer reviews builds trust and encourages more people to leave one.
🔹 Add a “Reviews” Page on your website featuring customer testimonials.
🔹 Highlight Reviews on Social Media (e.g., Instagram Stories, Facebook posts).
🔹 Use Video Testimonials – Ask happy customers to record a short video review.
💡 Pro Tip: Reply to all reviews, whether good or bad—customers appreciate businesses that engage!
Even great businesses get bad reviews sometimes. What matters is how you respond.
✔ Stay Professional & Polite – Never argue or get defensive.
✔ Acknowledge the Issue – Show empathy and understanding.
✔ Offer a Solution – If the complaint is valid, try to fix it.
✔ Take the Conversation Offline – Provide an email or phone number to resolve issues privately.
📢 Example Response:
"Hi [Customer Name], we’re sorry to hear about your experience. We strive for excellent service, and we'd love to make this right. Please contact us at [Your Email] so we can resolve this for you."
💡 Pro Tip: A well-handled negative review can turn a dissatisfied customer into a loyal one!
Customer reviews boost trust, improve rankings, and drive more sales. By actively encouraging happy customers to leave feedback, your business can stand out, attract more leads, and grow sustainably.
✅ Need help with digital marketing & reputation management? Check out Campaign Digital’s Services to improve your online presence today!
